Comfort Zone


Hello and welcome to the Comfort Zone at Jewellery by William.com.

This is the place that will give you enough advice and information that should enable you to make the correct selection for you and your loved one.
Our aim is to give you the skills and knowledge so you have complete peace of mind when you purchase your jewellery from us.
We need ywebcreationou to know and understand that you are getting not only the finest quality at a great price but you are also relaxed and confident with us dealing with you.
Below are various headings that will take you directly to any specific information you are looking for, but we suggest you take a few moments just to read through all of this section as it will help you decide on the right approach to buying the right ring for you and your loved one.

Moissanite Stone Information 
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Buying Guide

Everyone wants the B.E.S.T. start before buying the perfect diamond jewellery so what are the four things every consumer wants to get?.

Budget  Work out what you can afford and what you have to spend and then stick to it.

Expectations  Listen to your partner and try to understand their expectations, their needs and wants so you have a feel for what they want and perhaps more importantly expect.

Savvy Become savvy. Know what any given piece of diamond jewellery should approximately cost and know what the best qualities of all materials and stones are. Knowledge is an all powerful tool and please remember you will never win a race without some sort of training.

Timetable  You need to work out a time when you want to present it to them. Never rush, haste makes waste is a more than true saying. Give yourself plenty of time to study and always fully shop around and plan for that perfect moment to give the jewellery piece to your loved one.

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Why buy from us

The internet has transformed the way we live our lives today including the way we shop.
For years when you have wanted to purchase a piece of jewellery you have had no alternative but to go to a jeweller on the high street.
So why purchase your jewellery on line from Jewellery by William.com
Because:
We are professional jewellers with over 35 years experience in the jewellery industry.  
  • We will always assure you that all our diamonds are conflict free.
  • We have over 3000 different items of jewellery that you can choose from.
  • Our prices are 40  60% cheaper than those usually offered on the high street.
  • You can browse our shop from the comfort of your home and feel no pressure to buy from a hovering salesperson.
  • All our jewellery sold is hallmarked in the UK.
  • We offer a phone, fax and e-mail contact to our expert staff 7 days a week here in the UK.
  • All our jewellery is beautifully packaged a complete gift for your loved one.
  • We always make contact with you confidentially to confirm delivery arrangements before dispatching your purchase.
  • All our jewellery has free postage, packaging and postal insurance against loss or damage within the UK.
  • All prices are inclusive of the current VAT rate.
  • We offer a fully secure and convenient on line payment system.
  • We normally provide a 5  10 day delivery service and all pieces are made especially for you.
  • We offer a no quibble money back guarantee if you are not satisfied with your purchase.
  • We never pass your information to any third party.
  • Finally Jewellery by William.com is always committed to providing QUALITY, SERVICE & VALUE to all our customers.

Diamond Ring History

In the Western World a diamond engagement ring is a ring normally worn on the third finger of the left-hand, indicating a woman's or a man's engagement to be married or entering into a civil partnership.
The diamond engagement ring is generally presented as a sign of betrothal by one person to another on their proposal of marriage and is a formal agreement to a future wedding day.

The tradition of giving and wearing a diamond engagement ring dates back to early times.
The placing of the diamond engagement ring on the third finger of the left hand because of the so-called vena amoris or "vein of love" which runs from this finger, up the arm to the heart.

The designs of diamond engagement rings have varied hugely throughout history and today's tradition and favour of a solitaire diamond engagement ring is the result of an extremely successful marketing campaign by De Beers.
Today it is not uncommon for a woman to also buy a diamond engagement ring for her man and jewellery by William.com would be delighted to help meet that need.
A diamond engagement ring is a visible demonstration of the man's commitment to his loved one.

Jewellery by William.com design and make diamond engagement rings from a few hundred pounds to prices that can exceed hundreds of thousands of pounds.
The price is determined by the material used, the diamond size and quality but the biggest influence is of course the retailer's margin.
At Jewellery by William.com we have cut out any retail shop margins as well as any overheads incurred.

The use of the diamond engagement ring itself can be traced back to Pope Innocent the third back in 1215, when Innocent declared that a longer waiting period between betrothal and marriage was to take place.
Today's tradition of the diamond solitaire engagement ring maybe the result of De Beers marketing campaign of the 1940s - ''A diamond is forever''.
The origin of the use of diamonds in rings can be traced back to the Middle Ages as the Romans valued the diamond entirely on account of its supernatural powers.
The medieval Italians copied these beliefs and added the idea where a diamond was thought to maintain harmony between two people.
It was recommended that a diamond should be set in wedding rings, the precursors of today's engagement ring.

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Wedding Ring History

The wedding ring, that most famous and instantly recognizable symbol of the joining of two people in the institution of marriage has a long and mysterious history.

Its beginnings lie in the deserts of North Africa, where the ancient Egyptian civilization lived along the fertile lands of the river Nile.

This river brought wealth and life to the Pharaoh's people and from plants growing on its banks. The first wedding rings were fashioned from the well-known papyrus and were twisted and braided into rings.

The ring is of course a circle and this was the symbol of eternity for the Egyptians as well as many other ancient cultures. It had no beginning and no end just like time.

It is not difficult therefore, to see how the ring and the gift of a ring began to be associated with love.

They wore it like we do today, on the third finger of the left hand, because of a belief that the vein of that finger directly traveled from the heart.

These early rings usually lasted about a single year before wear and tear took their inevitable toll.

Some decided that they wanted a longer lasting material, and opted for either, bone or ivory to craft their token of love.

When in later years, the arts of metallurgy became known this naturally took over.

In early Rome it was iron that was adopted as the metal of choice rather than copper or brass as mostly used elsewhere.

This symbolized the strength of love a man felt for his chosen woman.

The act of giving and acceptance of the ring was now also considered to be legally binding and therefore enforceable in law.

Gold or silver rings were given on occasions at this time to show the bridegroom trusted his betrothed with his valuable property.

However after coinage gold was rapidly promoted to first choice.

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Hallmarking

A hallmark means that the item has been independently tested (assayed) by an Assay office and guarantees that it conforms to a specified legal standard of purity.

Unless specifically exempted, all gold, silver and platinum items offered for sale must be hallmarked.

The modern Hallmarking system started in London in the 1300s to protect the public against fraud and unscrupulous sellers.

Traditionally hallmarks are struck into items made up of precious metal (platinum, gold or silver) using a steel punch but nowadays laser marking is becoming increasingly popular.

We at Jewellery by William.com have the majority of our rings hallmarked by the Birmingham Assay Office.

Birmingham Assay Office

The following content is courtesy of the Birmingham Assay Office so what is a Hallmark?

Until 1998, a Hallmark consisted of four COMPULSORY MARKS. Since 1998 the date letter has become optional but the other three symbols remain compulsory.

The symbols give the following information:



Sponsor's Mark

This was formerly known as the manufacturers mark, this shows the person or company responsible for sending the article to the Assay Office.

For example the sponsor may be the manufacturer, retailer or importer.

Standard Marks

These show the standard of fineness - the purity of the precious metal, in parts per thousand.

e.g.: alloy hallmark

The background shape shows the metal (gold).

The figure shows the article consists of 750 parts of gold by weight to 250 parts of other metals - 75% gold. This is equal to 18 carats (18 parts in every 24), the traditional way of describing gold purity.

Current Gold Standards

The following marks within a hallmark show the standard of gold used on the item

Gold mark in the hallmarks

Current Platinum Standards

There are four standards for Platinum

Platinum mark in a hallmark

Assay Office Mark

Currently there are now only four British Assay Offices in existence although there have been more in the past and they are:

Marks from the different offices
The Anchor - Birmingham
The Lion - London
The Castle - Edinburgh
The Rose - Sheffiled

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Metal Choices:

Platinum.

Ever more popular today for all rings due to its great white look, extreme hardness, density and obvious rarity also its ability to enhance diamond settings.

All our designs offer a prestigious ring that will not only last a lifetime but will always look elegant.

Jewellery by William.com offers a variety of prices that will meet everyone's budget when looking for a beautiful ring.

All our platinum is almost pure (950 Platinum). It is made by mixing 95% platinum with 5% other alloys.
Platinum is the finest and hardest precious metal used in jewellery making.

There is very little platinum on this earth and it's found in very few places around the world.
Because of its rarity platinum's price is invariably higher than gold.

Platinum naturally has a brilliant white sheen and does not need to be rhodium plated like white gold to achieve its colour.

The purity level in platinum is that much higher than say 18ct gold (95% compared with 75%), making it hypoallergenic and kind to sensitive skin.

It is hard wearing and very dense, making it heavier than gold and more durable than other jewellery metals.

Yellow Gold.

Yellow gold is the traditional choice for both diamond and wedding rings.

It's been used by all cultures for hundreds and some say thousands of years and is still the most popular and number one choice for any great occasion.

We at Jewellery by William.com offer a choice of 9ct, 18ct and 22ct rings as each has slightly different properties due to the differing amounts of gold and other alloys included.

All our yellow gold is made by mixing pure gold with other alloy metals including copper and zinc.9ct is the hardest wearing and fortunately the cheapest of all the gold categories.

18ct is slightly softer but classed as a more traditional caratage. In the UK 22ct is even softer and wears more easily and we recommend it should only be worn when no other ring on the same finger is worn regularly.

Unlike white gold which needs to be rhodium plated to look white, yellow gold does not require plating as it is naturally yellow.

Yellow gold is hard wearing and will maintain its yellow colour.

We suggest that you never mix different caratages of gold as not only do the colours vary but 9ct is harder than 18ct, which

in turn is harder than 22ct therefore lower carats will and do wear down any higher ones.

White Gold.

Actually there is no such thing as white gold as all gold is yellow until it has been mixed with other alloys.

White gold is actually a light grey/yellowish colour so it is coated in rhodium to make it appear whiter.
It is a common and accepted practice to rhodium plate all white gold jewellery.

Rhodium is very similar to platinum and shares many of the same properties, including its colour.
It's a very white metal and is hard wearing, although it will wear away after a long period of time.

There is no answer as to how long the rhodium plating should last, it mainly depends on the conditions under which it was applied and the general day to day wear of the item including any chemicals or lotions that may come in to contact with the item.

White gold is now becoming the leader in the gold metals with its different looks, fashionable trends and its ability to enhance diamond settings.
Again Jewellery by William.com offer a choice of 9ct, 18ct and 22ct rings just as yellow gold. Each has slightly different properties due to the differing amounts of other alloys included. 9ct is the hardest wearing,and fortunately the cheapest of all the white gold categories.
18ct is slightly softer but classed as a more traditional caratage. In the UK.22ct is even softer so wears more easily and we recommend it should only be worn when no other ring is regularly worn on the same finger.

As with yellow gold we recommend that you never mix different caratages of gold as 9ct is harder than 18ct, which in turn is harder than 22ct therefore lower carats will and do wear down any higher ones.

Palladium.

Relatively new to the UK Jewellery market and now recognized with its own hallmark, palladium is great for those who prefer something different to platinum.
It offers an alternative option to the more expensive platinum and will meet a smaller budget.
Palladium is less likely to tarnish or scratch than the less-expensive white gold, and always polishes to a beautiful white finish.
Again Jewellery by William.com offers a variety of prices that will meet most budgets when looking for this type of ring.

What are the differences between White Gold and Platinum?

  • Platinum is naturally white, whereas white gold has to be rhodium plated to make it whiter

  • White gold is naturally a light grey/yellowish colour

  • Platinum is approximately 40% heavier than gold

  • Platinum is 30 times rarer than gold, so its price is invariably that much higher

  • Platinum is generally 95% pure platinum as compared with lets say 18ct gold which is 75%pure gold

  • Platinum is harder wearing than gold due to its density and weight and it does scratch like all other precious metals

  • If white gold has been rhodium plated, the colour difference between white gold and platinum is not noticeable

  • The two will look almost identical when new however the rhodium plating does wear over time

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Wedding Ring Profiles

The profile of a wedding ring is what it looks like if you saw it in cross section.
The main profiles you will encounter, all offered by Jewellery by William.com and represented on this site are D Shape, Court Shape, Flat Court Shape, Slight Court Shape and Flat Shape.
Following is a brief description of these shapes.
D Shape wedding rings are flat on the inside and curved on the outside.
This usually gives a lighter weight ring compared to the court profile and is one that is not only popular but one that many prefer.
Full Court Shape wedding rings are curved on the inside and curved on the outside and often referred to as a comfort fit.
There are no sharp edges to cause any discomfort of the ring digging into the finger.

Flat Court Shape wedding rings are flat on the outside and curved on the inside maintaining the comfort fit and feel but will match the often flat surface of many engagement rings.

Shallow Court Shape wedding rings are very similar to the court shaped but with a less pronounced curve and again this can be a match to many engagement rings.

Flat Shape wedding rings are flat on both the outside and the inside once again reflecting the profile of many engagement rings.
 
Round Shape wedding rings are fully round in design reflecting today's modern style and design of many rings today. 

Other considerations:

  1. Do you need a shaped wedding ring to fit round the diamond setting of your engagement ring?
  2. Do you want a pattern on your wedding ring?
  3. Do you want the wedding ring itself to have diamonds in it?

In essence the main purpose of choosing your wedding rings is to have that special token of love that you intend to wear throughout your life and will also match any other jewellery you may want to wear with it.

If so then we are sure you will find what is right for you on Jewellery by William.com

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Diamond Guide

A diamonds exceptional lustre and brilliant fire, coupled with the fact that it is virtually indestructible make it one of the most desired of gemstones.
No other stone has the awe-inspiring reputation of the diamond. Pure carbon, the diamond is the hardest material known to man so is rightly the pinnacle of all stones.

How do you get the right diamond for you and feel confident you have made the right selection. Please read the following guidelines that explain in simple terms how to make that correct choice.

At first sight trying to understand the different guidelines that are used to define the qualities of a diamond might appear to be rather confusing and some might think unnecessary.
However, many jewellery retailers rely upon this point of view in order to sell low grade diamonds usually at huge a profit.
We at Jewellery by William.com believe this is not the correct or morally right way to trade.
The truth is that by just understanding the basic components of diamond grading it will allow a far better, and much more visually striking diamond to be chosen that will delight for many generations.

The information below sets out the basic elements of just how diamonds are graded commonly known as the 4c's (Clarity, Cut, Colour, Carat) and we also offer some suggestions on what to look out for on your buying quest.

Diamond Clarity

Diamond ClarityIt is extremely rare to find a perfectly clear diamond as most diamonds contain imperfections normally called inclusions.
These are created by nature and make every diamond a unique item. Inclusions can range from tiny dark or light solid fragments to feather type marks.

Many inclusions are not always visible to the naked eye and can only be assessed by a gemmologist using some sort of magnification.
The more inclusions a stone contains usually the easier they are to
detect and it is this that will determine the clarity grade.

Diamonds that have inclusions visible to the naked eye are rated lowest on the clarity scale.
These are graded I1 through to I3, they were previously called (pique) PK1 to PK3.
We at Jewellery by William only offer the highest of these (pique grades) I1 as an option for the buyer with a limited budget.
Diamonds that have inclusions usually not visible to the naked eye are called SI.
At Jewellery by William.com we again offer this diamond option of SI clarity.
These diamonds do have small inclusions, but they are not usually visible to the naked eye.
Even a professional gemmologist would not be able to see the difference between this and higher levels of clarity without some sort of magnification.
This is why we believe it is the ideal choice of clarity for those customers who are looking for a more impressive diamond.
Diamonds that have very small inclusions are called VS and these inclusions are difficult to find even with a 10x magnification.
Once again at Jewellery by William.com we automatically offer this quality of diamond for the more discerning buyer as an alternative option.
Diamonds with very very small inclusions and very hard to find with a 10x magnification are called VVS.
Jewellery by William.com have these stones available for sale and if you require a quotation please contact our customer services on 0845 519 0097.
Diamonds that are absolutely transparent and free from inclusions with a 10x magnification are called IF internally flawless.
Again we at Jewellery by William.com have these stones available for sale and if you require a quotation please contact our customer services on 0845 519 0097.
.Diamond Cut
Diamond CutThe cut of a diamond is often confused with its Shape.
Diamonds come in a variety of different shapes with round and princess being the most popular.
Other cut shapes include emerald, marquise, baguette, star, pear and heart.

However, it is the cut quality that is the primary factor that defines how a diamond sparkles and fragments the light giving it an inner radiance.
 
 
If the diamond is too tall and narrow or too wide and short, light will not reflect properly and it will usually appear cloudy to the eye.

How a diamond has been cut, polished, and to what proportions and symmetry therefore, are of utmost importance since these factors determine the life, brilliance and dispersion of the diamond.
 
If these cutting factors fall below standard, the appearance of the diamond will be adversely affected.

As there are a number of individual measurements used to determine the ideal proportions of a diamond graders can sort the cut into different categories of quality.
 
These defined standards are called Weak, Fair, Good, Very Good, or Ideal and they can be used to make comparison easier between diamonds.

So does this mean you should only buy Ideal cut diamonds?
 
As with many aspects of diamond quality, there is a law of decreasing returns.
 
After significant research, we believe that diamonds graded as Good cut offer the best compromise between visual appeal and price.
 
This is why all our diamonds used are always a minimum of ''Good'' cut to ensure the beauty of the jewellery by William.com diamond will always shine through.
 
Diamond Colour
Diamonds are very rarely colourless and come in a range of colours graded from D (colourless) to Z (coloured).
Diamond colour at I and J increasingly starts to gain a yellow tinge which detracts from the sparkling beauty of the diamond.

At these colour levels, the yellow tinge is less noticeable if the diamond is mounted in yellow gold, but it easily visible when mounted in white gold or platinum.
Therefore, in our opinion, diamonds mounted in white metal should always be a minimum of H colour.
However, to ensure that this issue is avoided regardless of the type of setting, all Jewellery by William.com diamonds are colour G, H (near colourless) or better.
This ensures clear sparkling brilliance can be assured.
Diamond Carat Weight
Diamond Carat WeightA carat is the measurement of weight of a diamond.
It does not measure its size and it should not be confused with "Caratage" which is a measure of precious metal purity.

All other things being equal, the greater the carat weight, the more rare the diamond and the more expensive it will be.
 
Stones are measured in carats. Each carat is made up of 100pts, so a half carat is 50pts, a quarter carat is 25pts and so on.

Although many people equate "bigger" with "better," diamonds of all carat weights have the potential to be lively, exciting, and beautiful provided that they have the correct cut, clarity and colour characteristics.


Diamond Certification
Diamond CertificationAt Jewellery by William.com we offer certified diamonds as an option.
We currently use three different independent certifying organisations the GIA, IGI and Anchor Cert.

GIA - the Gemmological Institute of America is a highly respected certifying organisation and is generally used to certify our higher value stones.
IGI - the International Gemmological Institute is another highly respected institution used in the same way to certify lower carat weight stones.
Anchor cert is the certifying division of the London and Birmingham Assay Office and is a trusted source of certificates in the UK.

Conflict Free Diamonds

You may have heard of the term ''conflict diamonds''.
Conflict diamonds are diamonds that originate from areas controlled by forces or factions opposed to legitimate and internationally recognised governments.
These are used to fund military action in oppositions to those governments, or in contravention of the decisions of the Security Council.

Our policy on conflict diamonds is absolutely rigorous.
We will never buy, sell or handle any diamonds of unclear provenance and we insist that all of our suppliers subscribe to The Kimberley Certification Scheme.

Diamond Fluorescence

You may have heard about diamonds that Fluoresce under strong ultra violet light.
The fluorescence is vary rare and sometimes considered an inclusion. It comes in varying degrees of colours although it tends to be blue in colour and in some even rarer cases yellow.
Despite this the fluorescence can improve the colour by making them appear whiter or closer to colourless.
Diamond fluorescence is generally considered acceptable in diamond colour grades G to J as it improves the colouring.
Fluorescence in grades D - F can sometimes make the diamond appear opaque and poorly polished and these negative attributes outweigh any positives even with distinct or strong fluorescence.

Fluorescence in grades K to M can increase the potential of the diamond as these diamonds already have a faint yellow colour so the blue fluorescence counter-balances the yellow colour and makes the diamond appear whiter.

When a diamond is certificated the level of fluorescence is described on the certification report as ''None'', ''Faint'', ''Slight'',
''Medium or Moderate'', ''Distinct'', ''Strong'' and ''Extreme''.

Diamond Shapes

There are various shapes of diamonds, round, pear, princess and Marquise to name a few.
The shaping of a diamond from a rough stone can only be done by the skilled stone cutter. It can take hours, days, weeks or years as it all depends on the size and quality of the stone.
The cutters skills can determine a diamond's value as cutting the wrong shape can drastically reduce the revenue from the rough stone.
Smaller stones can be more difficult to shape and cutters must have great patience and skill to make the delicate cuts that are necessary to give a diamond the greatest possible sparkle and brilliance.

Round Brilliant Cut Diamond.

Round Brilliant Cut Diamond

The majority of stones cut today are brilliant rounds and account for over 75% of all diamonds sold today.
The round shape is the most popular used for all engagement rings and of these the round brilliant cut is the most commonly chosen.
The 58 facet-cut achieves the maximum brilliance a diamond can have, maximising the reflection and refraction of light and is the most brilliant of all shapes.

Princess (Square) Cut Diamond

Princess Cut Diamond

This is one of the most popular of the fancy-shaped diamonds and is ever more popular for engagement rings.
The princess cut, invented around 30 years ago, is the most important new shape since the perfection of the modern brilliant round cut over 60 years ago.
The princess cut is essentially a square version of the round brilliant cut, known technically as a square modified brilliant cut.
It is a style of cutting that improves the faceting of square or rectangular stones to obtain maximum brilliance from the diamond.


Emerald Cut Diamond

Emerald Cut Diamond

This shape was originally developed for cutting emeralds, until it was discovered it was suitable for other stones.
An emerald cut diamond can be extremely stunning.
It may not have the sparkle of a round brilliant cut, but because of its long lines it tends to produce more dramatic flashes of light.
It is more scintillating than brilliant, and highlights the clarity of the diamond.
The emerald cut shape is rectangular with cut corners, and is one of the most elegant and sophisticated diamond shapes.


Radiant Cut Diamond

Radiant Cut Diamond


This shape is a cross between a princess and an emerald cut.
It combines the best features of the round brilliant cut, the elegance and trimmed corners of an emerald cut and a squarer shape more similar to the princess cut.
Radiants are similar to emerald cut stones in their shape, but the faceting is different making the diamond more brilliant.
This cut has 70 facets to maximise the brilliance of the diamond.


Marquise Cut Diamond

Marquise Cut Diamond

This shape was commissioned by Louis XIV in France, and was based on the smile of the Marquise de Pompadour.
It is a variation of the round brilliant cut - elongated with pointed ends.
A marquise diamond is beautiful when used as a solitaire or when enhanced by smaller diamonds.


Pear Shape Diamond

Pear Shape Diamond

Pear shaped diamonds are often called teardrop diamonds because of their shape.
This shape is a combination of the round brilliant and the marquise, a fiery cut with elegant lines and lots of sparkle.
Whilst not a traditional selection, pear shaped diamonds make beautiful engagement rings.


Baguette/Tapered Baguette Diamond

Baguette/Tapered Baguette Diamond

Baguette cut diamonds are oblong or rectangular in shape, and are similar to emerald cuts but without the cut corners.
Rectangular shaped stones are usually cut in steps, and are therefore known as step cut.
The earliest jewellers used this simple cut for many gemstones including diamonds because it was relatively easy to cut with the limited tools available years ago.
Baguettes make good stones for eternity rings as well as in channel settings, as unlike round stones, they can be set without leaving any gaps between the diamonds.
Tapered baguettes are frequently used as shoulder stones to enhance a central stone of another shape.

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Settings

The setting of a ring, or indeed any piece of jewellery, is an integral part of its overall design.
Whether you are looking for a diamond solitaire, a three-stone or trilogy ring or an eternity ring with several stones, the way in which the stones are held is a significant factor in determining its shape, design and style.
We at Jewellery by William.com always offer the best style of setting available and one that only embellishes the diamond used in that design.

Claw Setting.
This is the most popular of all settings because of the way it enables the maximum amount of light to enter the diamond from all angles, making it appear larger and more brilliant.
This is because this setting is composed of very small metal prongs usually called claws that cradle or hold the diamond in place allowing more of the stone to be visible.
Claw setting is the most popular setting for solitaire diamond rings.
Channel Setting.
This setting is most commonly used for eternity and wedding rings as the diamonds flow in a continuous stream and can sometimes be used to enhance a central stone.
The diamonds are set next to each other in a metal channel and as no metal separates the diamonds they form a continuous row of stones.
The outer ridge of metal always overlaps the edges of the diamonds thus holding and protecting the stones as well as providing a smooth surface.
Rub-Over or Bezel Setting.
A rub-over or bezel setting consists of a metal rim sometimes called a collar that completely surrounds the diamond.
This setting protects the edges of the diamond and holds it securely, ideal for those with active lifestyles.
When a stone is rub-over set, the metal is pushed or rubbed slightly over the edges of the stone.
With a plain bezel set the metal simply encases the stone as opposed to being rubbed over the edges.
Both bezel and rub-over set diamonds have a very clean, minimal look.
Invisible Setting.
The invisible setting enables you to have what appears to be a large diamond but it is actually made up of a group of smaller diamonds.
The stones sit side-by-side, creating a solid surface of diamonds with no metal in between them.
This technique works by interlocking the diamonds together into a metal framework, using the grooves in each stones girdle,thereby creating the impression of one large stone.
Bar Setting.
This setting is quite similar to channel setting, except bar setting uses metal plates in between the diamonds that rise to the top of each stone and are therefore visible.
Whereas channel setting uses what could be seen as a horizontal metal channel with a row of stones in the centre, bar setting separates stones vertically with a metal bar.
This setting can also be used to hold just one diamond, with a bar placed on two sides of the stone at right angles to the shank or band.
Pave Setting.
The word pave comes from the word paved. Pave setting uses lots of small diamonds placed very close together, to create an effect similar to a street paved with cobblestones.
Each diamond is placed into a small hole that has been drilled into the shank or band.
Tiny bits of metal from the surface of the shank are rubbed over the edges of the stones, forming tiny beads which hold the diamonds in place.
Grain Setting.
Grain setting is similar to pave setting, but the difference is that in grain setting the stones are not paved on the surface of the metal.
The stones are set in single file, one next to the other.
Tension Setting.
This setting uses the pressure of the shank or bands metal to hold the stone firmly in place, between two open ends of the metal mounting.
The metal grips the diamond by the girdle on each side and we use an under bezel for added protection to tightly hold the stone.
This technique suspends the stone in the shank and is a popular, modern choice of setting.

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Jewellery Care

We at Jewellery by William.com feel customers need to know how to care for their diamond jewellery so it will always look at it's brilliant best.
We recommend it should be cleaned once a month to help maintain it's luster and sparkle.
A diamond as we know is one of the strongest natural substances known to man, but even so it still requires care.
After all, that sparkling stone in your ring has been lovingly chosen for you and should always be cared for in the same way.
Your jewellery has usually been made up of two remarkable components.
The first is obviously the diamond, and the second is the precious metal it sits upon, this can be one of three materials: gold, palladium and of course platinum.
Although all these materials are tough they all do scratch in time, but remember this does not affect the integrity of the metal itself or indeed the diamond ring as a whole.
Unfortunately diamonds are attracted to grease, soap, skin oils and cosmetics but do repel water.
A greasy and dirty diamond stops reflecting light and even looks smaller than a clean one.
So here are some basic methods we recommend to keep those stones shinning and full of luster:
  • A Detergent Bath:
Prepare a small bowl of warm water suds made with any mild liquid detergent.
Brush the diamonds gently with a soft toothbrush while they are in the suds.
Then use a wire strainer and rinse under warm running water.
Finish by pat drying using a soft, lint-free cloth.
  • A Cold Water Soak:
Prepare a 50% solution of cold water and 50% of household ammonia in a cup.
Soak the diamond jewellery for 30 minutes.
Lift out and gently tap around the back and front of the mounting with a small brush.
Swirl in the solution once again and drain on paper.
You shouldn't need to rinse.
  • A Quick-Dip Method:
Purchase one of the brand propriety named liquid jewellery cleaners and follow the instructions as the manufacturer advises.

General Tips:

  • Always avoid contact with chlorine bleach it can pit or discolour the mounting
  • Minimise the risk of damaging your ring by not wearing your jewellery doing hard chores or sports and especially DIY the ring can be damaged especially the setting and the stone could be chipped or dislodged by any of these activities.
  • Do not mix or jumble all your jewellery together diamonds can scratch each other and damage other jewellery, so try to keep items separate

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Moissanite History and Unique Properties
 
Moissanite History:
Fifty thousand years ago a meteorite crashed into the Arizona desert creating what is now known as "Meteor Crater."
Fragments of this meteorite were scattered across the desert and hidden in these fragments was a brilliant secret waiting to be discovered.
In 1893, Nobel-Prize winning scientist Henri Moissan began studying fragments of this meteorite.
In these fragments Dr. Moissan discovered minute quantities of a shimmering new mineral, with fire and brilliance never before seen.
After extensive research, Dr. Moissan concluded that this mineral was made of silicon carbide and in 1905 this mineral was named moissanite, in his honor.
Despite this amazing discovery, since naturally occurring quantities of moissanite are so minute, it would be another century before this stunning mineral would emerge as the brilliant jewel it is today.
In the summer of 1995, a master diamond cutter observed samples of moissanite and suggested that properly cut crystals would make a brilliant new jewel.
Naturally occurring quantities of moissanite are so minute that they are not suitable for use in jewellery.
After a century of research, only one company in the world (Charles Colvard) is capable of growing moissanite crystals suitable for use as a precious jewel. Please note that all our Moissanite stones are certified and supplied by Charles Colvard the only supplier of genuine Moissanite in the world.
Even now the process is so complex, that it is as much an art as a science producing a very limited quantity of these created jewels.
 
Unique Properties
 
The beauty of a jewel is usually determined by its brilliance, fire and lustre.
 
Brilliance:
The brilliance of a jewel is created by cutting designs that use the jewel's refractive index and is measured by the amount of light that enters the jewel and is reflected back to the viewer.
Moissanite has a refractive index (i.e. brilliance) of 2.65-2.69 diamond has one of 2.42
 
Fire:
The fire dispersion of a jewel combined with the cutting design results in the "fire," or the breaking of light rays into the spectrum of colours and is measured by the amount of coloured flashes viewed when the jewel is moved in various lighting conditions.
Moissanite has a fire dispersion of 0.104 a diamond has one of 0.044
 
Lustre:
This is the amount of light that is reflected back to the observer from the surface of the jewel.
Moissanite has a lustre dispersion of 20.4% a diamond has 17.2%

What guarantees do you offer?

We offer a 10 day money-back guarantee on all items.

You may return your item within 15 days of receipt for a full refund or an exchange for another item.

This makes anything you buy from us a 'No Risk'' purchase.

All our jewellery is guaranteed for 3 years against manufacturing faults.

Note:

If at any time you need a ring re-sized we will gladly do this for you for a small charge to cover costs.

Please contact us via email at sales@jewellerybywilliam.com before sending your ring for sizing.


The free appraisal document you receive with each purchase is your proof that what you are purchasing is as described on our website.

If your item is accompanied by a diamond certificate, this is your assurance of the quality of the diamonds you have purchased from us.


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