Engagement Rings Should Last a Lifetime

Engagement rings should last a lifetime

For a woman, an engagement ring should last a lifetime and symbolizes exactly how much you in love you are.  Men who value their relationships learn to adapt to a ladies way of thinking and therefore put some time and effort into their shopping process.  When you make an investment into a piece of jewellery, we always recommend that you do a little research before you make any purchase.

Moissanite engagement rings are quickly becoming the popular choice for trendy, hip couples that are looking for more wow’s for their money.  While some traditional ring buying rules are quickly becoming outdated, two words stand out strongly to men that are thinking of popping the question: lower prices.

Benefits in All Shapes and Sizes

The lower cost of Moissanite engagement rings isn’t the only benefit that catches the eye of both potential brides and grooms when choosing an engagement ring. Moissanite Jewels also offer several advantages over diamonds.  When your ring is expected to last a lifetime and house an abundance of important memories, quality is even more important than saving a few pounds.

  • Durability

Moissanite ranks just below natural diamonds on the Mohs Scale of Hardness, showing the ability of the diamond to withstand any type of surface scratching.

  • Brilliance

The faceting pattern of Moissanite is unique, creating a different brilliance than that of traditional diamonds.  Moissanite jewels outshine diamonds with superior brilliance due to the heightened brilliance of the stone.

Lower Prices that can’t be Ignored

You can talk all day about the durability and brilliance of your diamond, but in the end it’s hard to ignore the reality of lower prices.  With Moissanite rings, you don’t have to sacrifice quality in order to stay within your budget. Moissanite Jewels are considerably less expensive than natural diamonds, making it easy to buy her the ring she wants without starting your life together with overwhelming debt.

Perfection Created Just for Her

Natural diamonds come in different cuts, clarity and colors.  Within those diamonds are small imperfections that can increase or decrease the cost and value of your engagement ring.

When you’re ready to take that all important step and move into this next, exciting phase of your life, shouldn’t you have a perfect jewel for a perfect girl?       A moissanite 

Give Her what She Wants

With all this talk about budget and durability, it’s vital to your future to remember the most important aspect in buying an engagement ring: getting her what she wants.  With Moissanite gems by Jewellery by William.com, you can find the perfect ring to ask her to start a new life with you at her side.

Finding The Perfect Ring


 Let’s face it, a moissanite ring could make or break your fashion statement for the day. If you are fashion conscious and want to add jewellery to your wardrobe, then you may have looked at luxury jewellery before. Who wants to spend thousands of pounds and break the bank on fashion, though?

With moissanite jewellery, you can be fashion conscious and fashion forward, while still maintaining your status as a savvy shopper. By looking to moissanite gems you can add sparkle and beautiful jewellery to your wardrobe for an affordable price, and without skimping on the look or size of the stones themselves. Moissanite is, in short, the perfect answer to the savvy shopper’s jewellery needs. Whether you need moissanite rings, earrings, or a new, sparkling pendant, Jewellery by William.com has the perfect option for you.


 Just like diamonds, these beautiful gemstones are rated on their clarity, color, size, and sparkle. All Jewellery by William.com moissanite is colorless or near colorless, and has near perfect clarity, with only small, needle-like inclusions that are invisible to the naked eye. This makes it an excellent, affordable alternative to natural diamonds and is extremely similar in every appearance.

Where this jewel excels, however, is in its sparkle. With a greater refractive index than diamonds, it has more fire than any other gem stone. Light in any environment will enter the stone and will be reflected within it, creating a brilliant display of flashes and rainbow-like sparkles. This special gem also excels in size versus carat weight. Because their crystalline structure is lighter than that of natural diamonds, moissanite jewellery gems are larger per the carat weight of the stone than a diamond would be. This size increase lets you choose a larger, more brilliant stone for your money.


 All of this beauty is wrapped in the jewellery style of your choosing, from traditional to ultra-modern, and its quality is guaranteed and carries a lifetime warranty. Each gemstone is inspected for quality and carefully cut by master gem cutters. Each stone is guaranteed to maintain its clarity and color and to not alter over time. When you add all of these factors together, you can easily see that you don’t need to sacrifice beauty and style for price.

If you choose a moissanite set ring from Jewellery by William.com, where you can have it all at the cheapest price in the UK.

A Unique Gemstone

A Unique Gemstone.

Creating an entirely new and unique category of gem stone and jewellery, moissanite-chemically known as silicon carbide-is both exceptionally brilliant and amazingly unique.

Believed to have been carried to the Earth in a meteorite 50,000 years ago in trace amounts, silicon carbide now has been created in a painstaking laboratory process and then hand faceted by master gem cutters to bring out an exceptional natural brilliance.

Set into a fine piece of jewellery, moissanite produces the most fire you’ve ever seen it’s unlike anything found naturally on Earth.

Brilliance and Fire.
Moissanites characteristic sparkle is more than just a show of beauty it’s also a testament to the superior science behind the gem stone.

Moissanite is known for its high refractive index of 2.65, greater even than the refractive index of diamond at 2.42.

There is a correlation between a stones refractive index and its brilliance, simplified the higher the refractive index, the more brilliance the gem stone emits. In other words, moissanites brilliance outrivals that of diamond.

What’s more, moissanites fire of 0.104 is more than twice that of diamond (0.044). This means that moissanite emits more fire, or flashes of rainbow colored light than diamond.

With more brilliance and fire than that of diamond or any popular gem stone, moissanite is truly impressive.
Durability & Hardness.
Moissanites brilliance outshines every gem stone, yet its exceptional durability should not be overlooked.

Durability is commonly described to consist of both hardness and toughness; however, a third component of durability is stability.

Hardness refers to the gem stones resistance to being scratched or abraded and is commonly expressed as a number ranking (1 being the softest and 10 being the hardest) on Mohs relative hardness scale.

Therefore, if you were to compare hardness between gemstones, a stone can only be scratched or abraded by a material that has the same hardness or a higher Mohs hardness.
Although diamond is the hardest substance known to mankind, ranked as 10 on Mohs, moissanite is the second hardest gem stone known to man, at 9.25. Moissanites ability to resist abrasion out ranks many popular colored gemstones and is second only to diamond.

The ability of a gem stone to remain intact, withstand force (pressure) and resist breaking or chipping is known as toughness.

Determined by a substance’s atomic and chemical structure, toughness can vary directionally within a gemstone. While both moissanite and diamond are rated excellent in toughness, moissanite has a different atomic and chemical structure than diamond.

Moissanites atomic structure does not have a direction of cleavage (which sometimes is considered as a direction of structural weakness) like diamond does. Simply said, moissanite outranks diamond in overall toughness.

Stability is a material’s ability to remain intact or withstand exposure to temperature and chemicals.

Moissanite can easily withstand temperature variations during the jewellery manufacturing process or repairs at the jeweller’s bench.

In fact, moissanite has a higher vaporization temperature than diamond and can withstand temperatures reaching 2,000 degrees Fahrenheit. Moissanite is also very stable when exposed to various chemicals typically used during both manufacturing and jewellery repair.

Moissanite remains impervious to solutions and acids typically used with jewellery manufacturing liquids that commonly damage other less stable gem stones such as tanzanite or emerald.
With excellent hardness and superior toughness, moissanite is more durable than diamond and an optimal choice for a jewel that will truly endure.

Comparing Moissanite.

Moissanite vs. CZ
At first glance moissanite resembles diamond and might be mistaken for diamond, a synthetic diamond or diamond substitute, but in fact, moissanite isn’t a diamond look-alike or a ‘me-too’ stimulant like cubic zirconium.

Moissanite is an entirely unique gem stone with highly desirable qualities and when compared with cubic zirconium or CZ (perhaps the world’s most popular diamond stimulant), the differences are obvious as moissanites uniqueness becomes even more desirable.

CZ is an inexpensive simulated diamond look-alike and is inferior in almost every gemological property to moissanite. CZ is mass produced under a myriad of trade names and promoted with various brand names.

Compared to moissanite, CZ has a lower Mohs hardness. It scratches and abrades easily which causes many consumers to say that CZ loses its surface luster after just a few years.

Although CZ claims to scratch glass, many gemstones are ranked above glass in hardness and can easily scratch glass.

Truly, there’s no comparison between moissanite and CZ. Moissanite continually stands out as superior.

Moissanite vs. Synthetics.
The difference between synthetics and simulants might seem to be confusing as some synthetics could be marketed as simulants.

Simply defined, a synthetic gemstone is basically the same as its natural counterpart and has essentially the same chemical, physical and optical properties; however, it is created by man using laboratory processes.

For example, a synthetic ruby is essentially the same mineral as a ruby grown by mother nature; however, the synthetic variety is grown by man in a lab.

On the other hand, stimulants are created to resemble other substances or gemstones.

Stimulants do not necessarily share similar properties. For example, a rhinestone might resemble a diamond or moissanite; however, a rhinestone is made of glass and doesn’t share similar properties with either diamond or moissanite.

One of the most popular diamond stimulants or look-alikes is cubic zirconium. CZ is also a synthetic as it is manmade.

Lab-created moissanite; however, is best known to be in a category of its own and is marketed and sold as a unique gem stone.

Moissanite vs. Diamonds.
Brilliant, durable and near-colorless diamond and moissanite are often compared. However, under closer examination, you can see that these two unique stones have several key differences.

The most obvious difference is that moissanite and diamond are two entirely different gem stones with distinctly different chemical compositions, physical characteristics and optical properties.

Moissanites chemical composition is silicon carbide and diamond is composed of carbon. While both sparkle, moissanite actually has a higher brilliance than diamond when you compare refractive indices.

Moissanites measurement of brilliance or refractive index (RI) of 2.65-2.69 is about 10% higher than diamonds RI of 2.42. Not only does moissanite have a higher refractive index than diamond, but its dispersion (fire) measured at 0.104 is nearly two and a half times more than diamond’s (0.044).

Interestingly diamond has a natural affinity to grease and therefore it easily attracts grease which builds up on a diamond’s surface and can reduce its luster appearance. Moissanite is less likely to attract grease, sparkling brightly even when it hasn’t been cleaned in a long time.

Moissanite is also more durable than diamond and less likely to cleave into two pieces when force is applied. What’s more, today’s commonly promoted engagement ring diamond is lower in quality, and moissanites exceptional cutting is evident by the way moissanite out shines many diamonds.

In every way, moissanite is a superior choice for beautiful, unique jewelry.

Discovered more than 100 years ago in particles taken from an Arizona meteor crater, silicon carbide begins its journeys through a transformational process to become moissanite, a spectacular gem stone of the 21st century.

Now, through the combination of advanced technology and proprietary processes, moissanite is carefully created by Charles & Colvard.

Cherished worldwide, the gem stone is acclaimed for its exceptional brilliance and dispersion (fire) – properties that in moissanite exceed most popular gemstones and are greater than a diamond.

Moissanite is also harder than ruby, sapphire and other popular gemstones and second in hardness only to diamond.

Moissanites history truly showcases the feats of modern science and artisan skill in creating a gem stone so universally appealing.


B.E.S.T. A Buying Guide

A Buying Guide

Everyone wants to get the very BEST before buying the perfect jewellery gift for your loved one and we at Jewellery by William.com always want our customers to achieve this.

What are the four things that every consumer wants to get or should at least remember?

Budget – Always work out what you can afford to spend and then stick to it no matter what the temptation is.

Expectations – Listen to your partner closely and try to fully understand their desires, their needs and wants so you fully recognise what they want and perhaps more importantly what they expect.

Savvy – Become savvy by endeavoring to know what any given piece of jewellery should approximately cost and what the best qualities of all materials and stones that are available. Knowledge is an all powerful tool and do remember you will never win a race without some sort of training so research well.

Timetable – You must always work out a time when you want to present the jewellery piece as you must never rush.

Always remember haste makes waste is more than a truthful saying so give yourself plenty of time to study up, fully shop around and plan for that right moment to give the perfect jewellery gift to your loved one.

Diamond Fluorescence

Diamond Fluorescence


You may have heard about diamonds that Fluoresce under strong ultra violet light or diamonds that glow or appear opaque when at a night club / dance.

The fluorescence in a diamond is in fact very rare and sometimes considered as an inclusion by the purist although some may consider it, due to its rarity even more valuable.

The diamond fluorescence comes in varying degrees of colours although it tends to be blue in colour and in some even rarer cases yellow.

Despite this the fluorescence can improve the colour of the diamond by making them appear whiter or closer to colourless.

Fluorescence in a grades D – F can sometimes make the diamond appear opaque and poorly polished and these negative attributes obviously outweighing any positives even with distinct or strong fluorescence.

Diamond fluorescence is generally considered acceptable in diamond colour grades G to J as it improves the colouring and unseen unless looked at in strong ultra violet light (not an everyday occurrence).

Fluorescence in grades K to M can increase the potential of the diamond as these diamonds already have a faint yellow colour so the blue fluorescence counter-balances the yellow colour and makes the diamond appear whiter.

When a  diamond is fully certificated by an independent laboratory the level of fluorescence is described on the certification report as ‘None’, ‘Faint’, ‘Slight’, ‘Medium or Moderate’, ‘Distinct’, ‘Strong’ and ‘Extreme’.

Dress Code Advice

Dress Codes

At Jewellery by William.com we always want you to look your very best when you are on the clock and working.

As you know you have a bit more freedom to do as you please in your own time when it comes to jewellery, but there are certain limitations to consider when you are thinking about wearing moissanite pendants or any other type of jewellery for work.

Jewellery is a great way to add a bit of corporate spice to your outfit, but wear it carefully so you do not appear pretentious or especially out of place.

Thin Strokes Work Best

  Put large embellishing pieces back in your jewellery box and opt for moissanite jewellery pieces that will accentuate your outfit and fully endorse personal taste.

Smaller and fewer pieces nearly always work best and remember that you are at work to get the job done, not to unveil the top designers’ newest fashion creations.

A small moissanite ring, earring, or a pendant will look great but you need to give yourself a generous once over before you leave for work to make sure that you look like a professional for whatever the job.

On a related note, make sure that any jewellery pieces that you wear are not too bold and loud as again you want to bring attention to your work, not your jewellery.

Balance is Everything

When you are wearing a moissanite type of pendant, it is best that you make sure that they are not overly bulky or so long that they become tangled or interfere with other normal work activities.

Before you leave for work, lean over and open and close a few dresser drawers to see if your necklace will be in the way.

While stacking jewellery has become quite popular, ask yourself if your stacked rings or pendants will be a professional choice in the workplace.

If you work at a creative or artistic workplace, you might be able to get away with wearing several at a time.

Have your jewellery fit the professional persona you have at work.

As for earrings, select a pair that will not overpower your face by selecting something that will enhance your natural features and give your skin that subtle glow.

Keep it Real

Wearing jewellery in the workplace is a great way to show your personality while adhering to the company dress code.

Therefore let quality moissanite jewellery by Jewellery by William.com aid and assist you to look your best.


Custom Bespoke Jewellery Designs

Custom / Bespoke Jewellery Designs

Awaiting you in the heart of the famous jewellery quarter in Birmingham is a workshop with highly skilled model makers, setters and polishers.

It is here we can manufacture and create a piece of jewellery to the finest standard possible whether it’s a beautiful diamond ring or a specialised and personal wedding ring.

These craftsmen have all the exceptional skills and vast experience to produce it.

Jewellery by William.com believe that each customer should be treated individually regardless if the item of jewellery is from our diamond or wedding ring collection or is an unique one off design.

The qualified designers are professional and sympathetic to every client’s need and requirement.

With our custom design service, we offer an unrivalled and professional service with each customer.

The qualified designers work with you the customer to identify and map out each design taking into account their preferences and inspirations seeking to find your preferred style and look.

We would be delighted to help you to design your own unique ring and fulfil your dream of finding the perfect ring for you.

 How does build your own ring work?

If you already have an idea of what you want or like to have and already have some examples i.e. images, sketches, etc.

Then please use the contact us details to send us these examples.

We will then review what you have sent and one of our sales or design team will contact you to further discuss this project.

Based on the information supplied and after our consultation with you our design team will then create a hand drawing (as image 1 below), which we will send you for your viewing and acceptance.

After acceptance we then proceed to produce a computer aided design (CAD) image of the ring you have agreed (image 2 below), which we also send you for your acceptance.

If you have no images or sketches available then we will try to realise your dream by fully discussing with you what aspirations and genre you are looking for.

Please remember although you can expect to make significant savings compared with high street prices you should expect to pay more than on our normal stock items.

Also remember that by working together we can produce a ring up to standard and down in price.

It is also worth bearing in mind that from design to completion we normally allow 4-6 weeks to finalise your exclusive ring.

Having created the image of your ideal ring we will then proceed to create the item in any of the desired metals, be it gold, palladium or platinum.

Please e-mail us if you have any queries or questions or if you would like to arrange a design consultation or even if you would like a ballpark quote to design your own engagement ring or wedding ring.

Important Notice

Please understand that we are unable to include bespoke items in our standard returns policy as the item is not normally resalable on our web site.

If you would like to return your bespoke item, we may be able to make an offer for the ring based on what we think we can recover usually by scrapping it.

Each decision will be made on a case by case basis, but in order to avoid these type of situations ever happening we endeavor to do our very best to ensure that you are always 100% satisfied with your purchase.

Diamond Shapes and Cuts

Diamond “Cut” Shapes

 What types of Diamond Cut Shapes are there?

Well there are two main types of diamond  shapes that are cut.

The first is the brilliant cut and the second is step cut.


The first, brilliant cut has a big advantage as it is not as necessary to choose such a high grade of stone as the brilliance of the cut can easily cover most small inclusions.

When purchasing a step cut diamond it’s always best to choose a higher quality stone as the inclusions are easier to see due to the nature of the cut.

Brilliant cut diamonds are usually supplied in the following shapes:

 Round, Oval, Marquise, Radiant, Princess, Pear, Cushion and Heart shape.

Step Cut diamonds are supplied in the following shapes:

 Emerald cut and Asscher cut.

Although the diamond shapes listed above are what they are known as to the general public, the diamond laboratories sometimes call them different names such as Square Modified Brilliant for the Princess Cut and Square Emerald Cut for Asscher Cut and so on.

This is because some of these names are the branded names given to certain diamond shapes and the diamond laboratories are not permitted to print these names on the certificates.

If you’re looking for a shape that’s not listed above, please call Jewellery by William.com on 08455190097 to discuss any of your requirements.

Diamond Ratios, Table% and Depth%

 Diamond ratios are very important.

A ratio is the measure of how square or rectangular a diamond is.


The only diamond in which the length to width ratio is not important is for obvious reasons the round brilliant diamond.

For all the other shapes, it’s very important, because the ratio of a diamond affects its beauty.

To get the ratio of any diamond just divide the length by the width.

Here are the recommended ratios, table% and depth% for the diamond shapes.

Recommended Diamond Ratio Criteria

Shape Length to Width Ratio Table % Depth %
Round Brilliant N/A 55% – 60% 59% – 62.5%
Princess Cut 1 to 1:03 64% – 75% 64% – 74%
Emerald Cut 1.30 to 1.46 58% – 73% 65% – 74%
Oval Cut 1.35 to 1.50 54% – 65% 58% – 68%
Pear Shape 1.38 to 1.55 50% – 60% 58% – 68%
Radiant Cut 1 to 1.15 50% – 60% 58% – 68%
Heart Shape 1 to 1.05 50% – 60% 58% – 68%
Marquise Shape 1.80 to 2.15 50% – 60% 58% – 68%
Cushion Cut 1 to 1.15 50% – 60% 58% – 68%
Asscher Cut 1 to 1.04 50% – 60% 58% – 68%


Stone Set Jewellery Care

Stone Set Jewellery Care

We at Jewellery by William.com feel customers need to know how to care for their stone set jewellery so they always look at their brilliant best.

It’s recommend they should be cleaned once a month to help maintain their luster and sparkle.

A moissanite or diamond as we know is one of the strongest substances known to man, but even so it still requires great care.

After all, that sparkling stone in your ring, pendant or earring has been lovingly chosen for you and should always be cared for in the same way.

Your jewellery has usually been made up of two remarkable components.

The first is obviously the moissanite or diamond, and the second is the precious metal it sits upon, this can be one of three materials: gold, palladium and of course platinum.

Although all these materials are tough they all do scratch in time, but remember this does not affect the integrity of the metal itself or indeed the diamond ring as a whole.

Regrettably moissanite and diamonds do attract grease, soap, skin oils and cosmetics whilst repelling water.

A greasy – dirty moissanite or diamond stops reflecting light and even looks smaller than a clean one.

So here are some basic methods we recommend to keep those stones shinning and full of luster:

  • A Detergent Bath:

Prepare a small bowl of warm water suds made with any mild washing liquid. Brush the moissanite or diamonds gently with a soft toothbrush while they are in the suds.

Then use a wire strainer and rinse under warm running water and finish by pat drying on a soft, lint-free cloth.

  • A Cold Water Soak:

This time you will need to prepare a 50% solution of cold water and 50% of household ammonia in a cup.

Soak the moissanite or diamond jewellery for 30 minutes and the lift out and gently tap around the back and front of the mounting with a small brush.

Swirl in the solution once again and drain dry on paper, there is no need to rinse under clean water.

  • A Quick-Dip Method:

Purchase one of the brand propriety named liquid jewellery cleaners and follow the instructions as the manufacturer advises.

General Tips:

  • Always avoid contact with chlorine bleach – it can pit or discolour the mounting
  • Minimise the risk of damaging your ring, do not wear your jewellery whilst doing hard chores or sports and especially DIY – the ring can be damaged especially the setting and the stone could be chipped or dislodged by any of these activities.
  • Do not mix or jumble all your jewellery together – diamonds and moissanites can scratch each other as well as damage other items, so try to keep them separate when storing your jewellery pieces.

Men’s Moissanite Jewellery

Men’s Moissanite Jewellery

Jewellery by William.com wants men to look just as good as women whilst wearing moissanite rings and other types of jewellery.

Times have changed, and it’s more acceptable than ever for a man to be seen with a ring on his finger, a stud in his ear and a pendant adorning his neck.

Light & Easy

The first thing to keep in mind when you’re planning on wearing moissanite jewellery or in fact any other kind of jewellery is that you want to keep your look simple. Remember that jewellery and other accessories are supposed to pull your look together rather than draw attention away from everything else that you are wearing.

Always remember too much of a good thing might be simply just “too much”.

Tone for Tone

One of the greatest things about moissanite is that it has a neutral colour that goes great with everything. If you have any other pieces of jewellery with coloured stones, make sure that they complement the other colours and shades of your outfit.

Sometimes it’s best that you only wear one metal tone at a time. Yellow gold goes great with rich tones like green, royal blue, and brown. Make sure you pay attention to how rich or how pale your particular gold jewellery is.

White gold or platinum has a more neutral metal tone that matches almost anything that you wear. That being said, since these are a more neutral colour, it might not offer the vibrant contrast that you might want.

Think of these metals as the fashion glue that helps bind everything else together.

Lost in Translation

You should also be aware that different jewellery pieces have special meanings before you step out of the house wearing the wrong item.

For example, that ornamental ring you love might make some people associate you with prestige and wealth while others might associate the ring with a less flattering image.

It’s a good idea to choose your jewellery based on the event that you will be attending. If you’re going to an event for veterans for instance you can easily wear a military pin. If you’re going to an event at an art gallery, you can wear more avant-garde pieces.

Remember that these jewellery items are great conversation starters and can also be used to help open doors to new relationships or even your career.

Dressed For the Nine to Five

The jewellery you wear will also depend on the office dress code. If you work somewhere that’s more conservative, you may want to stick with a ring or pendant, or earrings. Even if you’re allowed to wear earrings or any other piercings, you’ll have to think about how it will look when you’re meeting with clients and attending company events.

Men now have more freedom than ever when it comes to wearing jewellery.

If you’re in need of tasteful jewellery ideas, turn to the experts at Jewellery by William.com.